Photographer, director and DOP, Simon Duhamel carried out entirely remotly this multi-platform campaign for the Swissquote bank.
With a completely virtual production between Montreal and Lausanne, Happy 25! is a global TV, web and print content package broadcasted throughout Europe, the United Arab Emirates and the United States.
This project, executed in collaboration with creative director Julien De Preux, marks the bank's 25th anniversary. Swissquote wanted to take the opportunity to thank in particular its new types of investors depicted in these scenes.
"For the final scene, we wanted to be able to make an integrated transition to the signature. So we thought of a camera movement allowing us to go from the subject to the mountain peak to the panorama, while playing with light and time, going from daylight to darkness to end the spot on a beautiful sunset, recalling the colors of the brand."
— Simon Duhamel, Director
"Montreal-Lausanne live every morning for me and every afternoon there! It was lots of gymnastics for the organization of the shoot and the approvals in post-production, but so easy to erase the distance when you work with people who trust you!"
— Carolan Grégoire, producer
"Light played a key role in some of the scenes as it was the vector of change that illustrated the added value of the brand. The train scene is a great example. We had to light the scene in two stages, inside the tunnel and at the exit. The transition was then activated by the user with the Swissquote app."
"Katia was my point of contact in the Cavalcade team throughout the project. We spent two months talking every day. She was my first text in the morning and always my last email at night. We had fun! And what's beautiful about projects that stretch over several weeks is that bonds are made, and that's strong."