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ICI Première by Simon Duhamel for Radio-Canada

About the project

Visual campaign to promote the ICI Première lineup.

Partners in crime
Radio-Canada
In Advertising, Corporate, Photography, Videography & Film
Simon Duhamel's photoshoot for ICI Première with Marie-Louise Arsenault

Plus on est de fous, plus on lit!
With Marie-Louise Arsenault

Simon Duhamel's photoshoot for ICI Première with Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet

La soirée est (encore) jeune
With Jean-Philippe Wauthier, Jean-Sébastien Girard and Olivier Niquet

Simon Duhamel's photoshoot for ICI Première with Marie-Ève Tremblay

The radio has never looked this photogenic.

In motion

The sets

Simon Duhamel's ICI Premiere photoshoot living room set
Simon Duhamel's ICI Première photoshoot bus set
The sets
The sets
Metro ad campaign for ICI Première by Simon Duhamel at the Place-des-Arts station
See the ads in action
See the ads in action
Metro ad campaign for ICI Première by Simon Duhamel at the Place-des-Arts station
Metro ad campaign for ICI Première by Simon Duhamel at the McGill station
Campaign ad using Simon Duhamel's shot of the hosts of La soirée est (encore) jeune for ICI Première

There’s so much more
happening behind the curtains

Credits
More from Simon
CELI for Desjardins
Guru advertising campaign by Simon Duhamel, for SidLee.
Made with Plants for Guru
Simon Duhamel photographs RVCQ's latest campaign, for Havas.
Rendez-vous Québec Cinéma for Havas
Simon Duhamel photographs Vallier's SS2022 collection
SS2022 Collection for Vallier
The sets
See the ads in action
Metro ad campaign for ICI Première by Simon Duhamel at the Place-des-Arts station
Metro ad campaign for ICI Première by Simon Duhamel at the McGill station
Behind the scenes - ICI Première campaign
With Ici Première, we wanted to create realistic environments with a graphic twist. Each environment was designed with both print and television in mind, showcasing an orange camaïeu to create a colour palette supporting the brand.
behind the scene shot of Simon Duhamel's ICI Premiere photoshoot
behind the scene shot of Simon Duhamel's ICI Première photoshoot

12 hours, 1364 photos taken, 340 minutes filmed, 33 coffees, and way too many donuts... easy peasy.

behind the scenes shot of Simon Duhamel's ICI Première photoshoot
behind the scenes shot of Simon Duhamel's ICI Première photoshoot

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