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Pa’ Los Santos by Les Gamins for Atelier New Regime x Havana Club

About

A story of strength, resilience, community, and Colombian-pride. Our protagonist reveals how the experience of those that came before her inspire her to pursue her passion for music, ruthlessly, everyday.

In collaboration with
Havana Club

This piece of content explores the story of first-generation Colombian-Canadian Deidra Chois. Our story begins with the arrival of her parents and grandparents to Canada. Deidra recounts the trials and tribulations they encountered while trying to make it in ”the promised land.”

bottle of brown Havana Club rhum on table with glasses in video portrait of Deidra Chois filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
bottle of brown Havana Club rhum on table with glasses in video portrait of Deidra Chois filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote placing bottle of Havana Club brown rhum on orange background for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote filming a close-up of Deidra Chois sitting in red leather chair singing and wearing headphones for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote filming Deidra Chois sitting in red leather chair singing and wearing headphones for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote and Marc-O Gilbert preparing to shoot for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote and Marc-O Gilbert shooting in front of red brick walls for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Credits

Are they bold enough for you ?

Vincent Ruel-Cote filming a close-up of Deidra Chois sitting in red leather chair singing and wearing headphones for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote filming Deidra Chois sitting in red leather chair singing and wearing headphones for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote and Marc-O Gilbert preparing to shoot for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club
Vincent Ruel-Cote and Marc-O Gilbert shooting in front of red brick walls for video portrait filmed by Les Gamins for collaboration between Atelier New Regime and Havana Club

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