SAQ by Bruno Florin for Cossette
As part of the Saint-Jean national holiday, Bruno Florin directed the brand documentary producteur d'adoption presented by the SAQ.
The film and photo narrative presents Janos Sivo, creator of one of the first Quebec whiskeys, Maison Sivo. It tells the story of his immigration from Hungary, his passion for the land and his connection to Quebec.
Discover in five acts the little revolution
that Janos Sivo created in Quebec.
"Being myself the grandson of Italian immigrants in France and now a French immigrant in Canada, I connected a lot with Janos Sivo during our telephone conversations. The result is this film that is very special to my heart and gives a perspective on the encounter between a man and a territory."
— Bruno Florin, Director & Photographer
"As is often the case with Cossette, I had a lot of freedom to create the film I had in mind. A relationship of trust was established over the last few years and this co-creation brought something unique to this project."
— Bruno Florin, Director & Photographer
