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BDC Beyond Business by Bruno Florin for Cossette

About

Bruno was approached on this project to bring out the human behind each entrepreneur. Speak to their hearts rather than their heads.

For the 15 episodes of the series, pre-interviews were conducted in collaboration with Mikael Lebleu from Cossette to best script the stories before each shoot.

In collaboration with
Cossette
indigenous woman posing in front of snowy mountains and lake by Bruno Florin for BDC Beyond Business with Cossette
woman in plaid coat talking in a walkie talkie among cut trees by Bruno Florin for BDC Beyond Business with Cossette
woman working in office looking at computer face in the sun smiling by Bruno Florin for BDC Beyond Business with Cossette
bald man in front of Green Beaver Company wearing blue blazer glasses and beard by Bruno Florin for BDC Beyond Business with Cossette
asian couple posing in front of public market in autumn by Bruno Florin for BDC Beyond Business with Cossette
man walking in the street in autumn by Bruno Florin for BDC Beyond Business with Cossette

« The bet was to make formats longer, and it paid off: out of the 26 million impressions generated by the series, 4 million watched the whole episodes. »
- Bruno Florin



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