Bruno was approached on this project to bring out the human behind each entrepreneur. Speak to their hearts rather than their heads.
For the 15 episodes of the series, pre-interviews were conducted in collaboration with Mikael Lebleu from Cossette to best script the stories before each shoot.
« The bet was to make formats longer, and it paid off: out of the 26 million impressions generated by the series, 4 million watched the whole episodes. »
- Bruno Florin