BRUNO brings out the human behind each entrepreneur in this project. Making their hearts speak rather than their heads. With Mikael Lebleu of Cossette, they conducted pre-interviews to script the stories for the 15 episodes of the project.
"The bet was to make formats longer, and it paid off: out of the 26 million impressions generated by the series, 4 million watched the whole episodes."
— BRUNO FLORIN, Director