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Social Innovation campaign by Guillaume Simoneau for Hitachi


Art direction and photography for Japanese giant Hitachi in collaboration with Maxime Jeniss and Roger Gariépy at DentsuBos.

In collaboration with
little asian boy sleeping in a bed with stuffed elephant surrounded by glowing outline of the world by Guillaume Simoneau for Hitachi

Inspirations & sketch

young blond boy laughing being tickled on the floor face in the sun by Guillaume Simoneau
japanese letter being traced with blue light-up neon
sketch of poster campaign with child on a bed

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