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Play True by Alexi Hobbs for WADA

Photo taken by Alexi Hobbs for WADA
About

The World Anti-Doping Agency, WADA, took on a fresh new brand highlighting the power of equality and humanity in the world of sport.

Our photographer Alexi Hobbs delivers a series of sublime images to express this message.

These photos communicate a fierce and elegant passion to the point that we feel like we are sitting in the front row of these athletes' journey.

In collaboration with
WADA logo
Photo taken by Alexi Hobbs for WADA
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Photo taken by Alexi Hobbs for WADA
Want Aero campaign shot by Alexi Hobbs
Photo taken by Alexi Hobbs for WADA
Photo taken by Alexi Hobbs for WADA
WADA rebranding's photos by Alexi Hobbs.
Photo taken by Alexi Hobbs for WADA
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WADA photos for the company's rebranding.
Photo taken by Alexi Hobbs for WADA
Photo taken by Alexi Hobbs for WADA
Want Aero campaign shot by Alexi Hobbs
Credits

Interested in Alexi’s instinctive skills ?

geometric architecture of red steel by Alexi Hobbs for Port of Montreal with Ogilvy

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