Consulat | Creative Production Company

Spring-Summer Campaign by Studio TB for La Canadienne

About

SS21 La Canadienne campaign for which STUDIO TB imagined the content strategy and art direction of a calm and enveloping concept shot by ALEXI HOBBS.

In collaboration with

La_Canadienne

In Advertising, Fashion, Art Direction, Photography

SS21 is the possibility of a soothing dystopia. The decor thought of as a total environnement, a “wrap around” carrying a timeless sense of charm & lightness. Thoughts blossom - naïveté rediscovered. Setting bodies in motion.

The set design flirts with the alluring pathos of antiquity. Drapes plunging into Roman colonnades. Podiums playing on the immaculate whiteness of Greek Islands. Tabletops inspired by the shapes of flowers and random glass objects where the light can live.

Always the shoe remains the centerpiece.

— STUDIO TB

Credits

Client La Canadienne
Nadia Niro
Nicholas Niro
Katie Sholefield
Pauline Cadel

Artistic directors, set styling & props Studio TB

Photographer Alexi Hobbs

In house DA & Content creator Solène Buxo-Marti

Client Service Geneviève Croteau

Consulat Production Elyse Belmont-Stroh

Production Coordinator Samuel Petitclerc

Styling Olivia Leblanc (folio)

HMU artist Marianne Caron

Photo Assistants Renaud Lafrenière
Tom Berthelot

AD assistant Marilyne G. Leduc

Styling Assistant Vanessa Giroux

HMU assistants Brigitte Caron
Shannie Jung

Models Frédérique (folio)
Laraw (Maven)
Kelsey (NEXT)
Éleonore (folio)
Madelaine (specs)

Digital Imaging Béatrice Munn

** GIF Motion designers** Vincent Bilodeau
Patrick Custo-Blanch

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