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Spring-Summer Campaign by Studio TB for La Canadienne


SS21 La Canadienne campaign for which STUDIO TB imagined the content strategy and art direction of a calm and enveloping concept shot by ALEXI HOBBS.

In collaboration with

SS21 is the possibility of a soothing dystopia. The decor thought of as a total environnement, a “wrap around” carrying a timeless sense of charm & lightness. Thoughts blossom - naïveté rediscovered. Setting bodies in motion.

The set design flirts with the alluring pathos of antiquity. Drapes plunging into Roman colonnades. Podiums playing on the immaculate whiteness of Greek Islands. Tabletops inspired by the shapes of flowers and random glass objects where the light can live.

Always the shoe remains the centerpiece.


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