Bâton Rouge by Mathieu Lévesque for PublicisAboutMathieu directed this video ad that showcases the chef's secret: his attention to detail in the preparation of Bâton Rouge's signature rib sauce.In collaboration withIn Advertising, Food & Drinks, Videography & FilmCreditsAgency Publicis MontrealDirector Mathieu LévesqueDOP Jonathan DecosteSet design Susan MacQuarriePostp-roduction VideoNerveColor grading Benoit CôtéMore from MathieuBon dans toutes vos grillades for Maple from QuebecQuasiment trop bon for QwelliCampaign for Maple from Quebec002 - Unearthed for Norda