Bâton Rouge by Mathieu Lévesque for PublicisAboutMathieu directed this video ad that showcases the chef's secret: his attention to detail in the preparation of Bâton Rouge's signature rib sauce.In collaboration withIn Advertising, Food & Drinks, Videography & FilmCreditsAgency Publicis MontrealDirector Mathieu LévesqueDOP Jonathan DecosteSet design Susan MacQuarriePostp-roduction VideoNerveColor grading Benoit CôtéMore from MathieuShaker for KabaneSpecial edition for Romeo's GinGrand Opening for McDonald'sÉpatante Patate for Producteurs de pommes de terre du QuébecDo you have a challenge for Mathieu ?Go!