Materiality and construction are at the heart of this seasonal campaign. A series of still lifes incorporating the flagship shoes of the season were produced. A rich color palette is displayed in arrangements that showcase the materials (leather, suede, nylon, etc.) used in the composition of the products or of the season (wood, rock, dead leaves, etc.). Then, a series of macro photos emphasizes certain key details, or even reveals all the texture and richness of the said materials. The tension between the two plane values makes it possible to energize the display combinations, to multiply them.