Couche-Tard by Mathieu Lévesque for Havas
Campaign shot by Mathieu Lévesque demonstrating the variety and quality of Couche-Tard's coffees.
"The greatest challenge in this kind of project is to create a splash that doesn't look like a mess. We're taking many shots that we assemble into one image in post-production. At that stage, the creative collaboration between the artistic director, the editor and I is of paramount importance."
— Mathieu Lévesque, Director & Photographer
Client Couche-Tard
Agency Havas Montréal
VP Creation Carle Coppens (Havas)
Project Manager Laurence Landry-Leduc
Strategist Laetitia Prido
Creation Directors Hugo Morin
Artistic Director Michael Bonnette
Creative copywriting Annie Ouellet
Agency production Hélène Labrèche
DIrector & Photographer Mathieu Lévesque
Consulat Poduction
Martine Goyette
Carolan Grégoire
DOP Jonathan Decoste
Culinary Stylist Blake MacKay
Light Assistant Tom Berthelot
Digitech Assistant Jonathan Kemp
Camera Assistant Filippo Viola
Head Gaffer Nicolas Mignot
Gaffer Félix Belhumeur-Lemay
Key Grip Daniel Chrétien
Grip Daniel Chrétien Junior
Video Assistant Robin Anctil
Digital Imaging Jonathan Kemp
Offline Editing Jesse Riviere
Online Editing Hugo Mazo (Outpost)
Video Color grading Martin Gaumont (Outpost)
Animation El Toro Studio
Music VLOOPER