Consulat | Creative Production Company

Grand Opening by Mathieu Lévesque for McDonald's

McDonald's french fries made out of balloons

About

McDonald's Canada launches a refreshing campaign to celebrate the opening of its new restaurants by recreating the iconic menu with colorful balloons.

Hats off to our photographer and director, Mathieu Lévesque, for shooting a very polished campaign!

In collaboration with

In Advertising, Food & Drinks, Photography

Grand opening advertisement made out of balloons.

Happy reopening big mac poster for McDonald's new campaign

''Since we photographed real structures, we were able to add depth and texture in the printed rendering, creating a trompe-l'oeil effect that brings passers-by and customers wondering if there really are a hundred balloons in the restaurant, bus shelter, etc.''
- François-Julien Rainville, Creative Copywriter

McFlurry made out of blue and white balloons

Photo of a big mac by McDonald's made out of balloons

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Red balloons for McDonald's restaurant reopening.

McFlurry made out of blue and white balloons

Posters of the reopening campaign by McDonald's on a wall outside

Grand opening advertisement in a city.

McDonald's new campaign made out of balloons.

Poster of the world reknown McDonald's fries

Credits

Agency Cossette

Photographer Mathieu Lévesque

Production company Consulat

Producer Juliane Le Pouezard

Chief Creative Officers Peter Ignazi
Louis-Philippe Tremblay

Creative directors Anne-Claude Chénier
Barbara Jacques
Alex Gadoua

Art directors Alexandre Jutras
Fabrice Bouty

Set design/Art Direction Maïlis Roy-Lessard

Creative copywriter François-Julien Rainville

Art direction assistant/Set designer Vanessa Tremblay
Frédérique Carrier
Fannie Lux-Gauthier

Accounts Geoff Wilton
Vanessa Audigand
Natalie Azoulay
Philippine Chabran

Lighting technician Tom Berthelot

Post-production Jonathan Kemp

More from Mathieu

Campaign by Mathieu Lévesque for Maple from Canada

Bon dans toutes vos grillades for Maple from Quebec

Still from Qwelli campaign directed by mathieu lévesque

Quasiment trop bon for Qwelli

Image from the Maple from Quebec campaign shot by Mathieu Levesque

Campaign for Maple from Quebec

002 - Unearthed for Norda