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Grand Opening by Mathieu Lévesque for McDonald's

McDonald's french fries made out of balloons

McDonald's Canada launches a refreshing campaign to celebrate the opening of its new restaurants by recreating the iconic menu with colorful balloons.

Hats off to our photographer and director, Mathieu Lévesque, for shooting a very polished campaign!

In collaboration with
Mcdo Logo
Grand opening advertisement made out of balloons.
Happy reopening big mac poster for McDonald's new campaign

''Since we photographed real structures, we were able to add depth and texture in the printed rendering, creating a trompe-l'oeil effect that brings passers-by and customers wondering if there really are a hundred balloons in the restaurant, bus shelter, etc.''
- François-Julien Rainville, Creative Copywriter

McFlurry made out of blue and white balloons
Photo of a big mac by McDonald's made out of balloons
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Red balloons for McDonald's restaurant reopening.
McFlurry made out of blue and white balloons
Posters of the reopening campaign by McDonald's on a wall outside
Grand opening advertisement in a city.
McDonald's new campaign made out of balloons.
Poster of the world reknown McDonald's fries

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