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Turn the page by Oumayma B. Tanfous for Indigo


For a new season, a new mood, Oumayma B. Tanfous directs and photographs for Indigo, Canada's largest bookstore retailer, in their Fall 2021 back-to-school campaign.

Oumayma's ability to capture people's essence comes through in these warm and joyous visuals. The contemporary look and feel conceptualized by Wedge sets the tone for a refreshing new year.

In collaboration with
Logo Indigo
two men kissing and weaking polo near a river
Hand waving bye bye pink and yellow
Big billboard indigo toronto streets
Bill board Indigo shop streets of Toronto

''This was a great opportunity for Wedge and I to collaborate and bring to life a vision that showcases our values. We met early on in our careers and working on this together felt so good. I have mad respect for their creative approach and the flair they bring to the local & international scene.''

Oumayma B. Tanfous

Portrait of a man with makeup and pink background
Hand holding a mushroom over a pile of books

''I love how they lean into the artist’s vision, this was true teamwork through & through!''

-Oumayma B. Tanfous

woman with pink pants posing on one leg
happy schoolboy with backpack

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