For a new season, a new mood, Oumayma B. Tanfous directs and photographs for Indigo, Canada's largest bookstore retailer, in their Fall 2021 back-to-school campaign.
Oumayma's ability to capture people's essence comes through in these warm and joyous visuals. The contemporary look and feel conceptualized by Wedge sets the tone for a refreshing new year.
''This was a great opportunity for Wedge and I to collaborate and bring to life a vision that showcases our values. We met early on in our careers and working on this together felt so good. I have mad respect for their creative approach and the flair they bring to the local & international scene.''
— Oumayma B. Tanfous
''I love how they lean into the artist’s vision, this was true teamwork through & through!''
-Oumayma B. Tanfous