Consulat | Creative Production Company

SS20 Collection by Studio TB for Louis Garneau

male model wearing black shirt with black jeans and black shoes biking in Montreal street on black bike in the sun as Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

About

To accompany Louis Garneau's rebranding initiated by Cossette, three segments are defined in this campaign: perform, explore, connect.

In collaboration with

Cossette

In Advertising, Travel & outdoors, Art Direction, Photography

male model wearing bike helmet black shorts and dark blue jacket as Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing bike helmet black shorts and dark blue jacket biking under a bridge on black bike as Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

female model wearing black shorts grey jacket and grey shoes biking on turquoise bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

blonde female model wearing black bike helmet black shorts grey jacket and grey shoes hoisting up turquoise bike while walking up stairs for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing black bike helmet and black and blue biking bodysuit sitting on a white sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing black bike helmet and black and blue biking bodysuit biking on road on a white sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

trio of long distance bikers talking on side of the road with mountains covered in orange colored trees in the background for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

trio of long distance bikers biking on dirt road side by side with mountains covered in orange colored trees in the background for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

trio of long distance bikers biking on dirt road one behind the other with mountains covered in orange colored trees in the background for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing black jeans and black shoes biking in Montreal street on black bike in the sun as Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing bike helmet black shorts and dark blue jacket holding a bike over his shoulder while going down the stairs for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing black bike helmet and black biking bodysuit with sunglasses biking on road on a white sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

female model wearing black bike helmet and black and pink biking bodysuit with sunglasses biking on road on a black sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

male model wearing black bike helmet and black biking bodysuit with sunglasses biking fast on road on a white sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

female model wearing black bike helmet and black and pink biking bodysuit with sunglasses biking on road on a black sports bike for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB

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male model wearing bike helmet with neon yellow jacket holding a bike over his shoulder for Spring Summer 2020 campaign of Louis Garneau with artistic direction and styling by Studio TB