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Buy the content, not the container by Mathieu Lévesque for Sid Lee

white liquid shampoo falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
About

Mathieu photographs these containerless products for Uniprix, which invites its customers to buy the content, not the container.

In collaboration with
Sid Lee
In Advertising, Photography
white tissues falling from the sky forming the shape of a box on blue background by Mathieu Lévesque for Uniprix
white pills falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
mockup of poster of white pills falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
Credits
More from Mathieu
002 - Unearthed for Norda
Shaker campaign shot by Mathieu Lévesque for Kabane.
Shaker for Kabane
Special edition for Romeo's Gin
McDonald's french fries made out of balloons
Grand Opening for McDonald's

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white pills falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix

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