Buy the content, not the container by Mathieu Lévesque for Sid Lee
Mathieu photographs these containerless products for Uniprix, which invites its customers to buy the content, not the container.
In collaboration with
Photographer Mathieu Lévesque
Consulat Production Eliane Sauvé
Accessorist Pascal Brousseau
Styling Chantal Legault
Digital imaging Jonathan Kemp
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