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Buy the content, not the container by Mathieu Lévesque for Sid Lee

white liquid shampoo falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
About

Mathieu photographs these containerless products for Uniprix, which invites its customers to buy the content, not the container.

In collaboration with
Sid Lee
In Advertising, Photography
white tissues falling from the sky forming the shape of a box on blue background by Mathieu Lévesque for Uniprix
white pills falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
mockup of poster of white pills falling from the sky forming the shape of a bottle on blue background by Mathieu Lévesque for Uniprix
Credits
More from Mathieu
Campaign by Mathieu Lévesque for Maple from Canada
Bon dans toutes vos grillades for Maple from Quebec
Still from Qwelli campaign directed by mathieu lévesque
Quasiment trop bon for Qwelli
Image from the Maple from Quebec campaign shot by Mathieu Levesque
Campaign for Maple from Quebec
002 - Unearthed for Norda

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