Consulat | Creative Production Company

Foil Shield by Studio TB and Maxyme G. Delisle for Mackage

blonde model with face in the sun wearing beige winter coat styled by Studio TB and photographed by Maxyme G. Delisle for Mackage

About

Showcasing this stylish winter jacket collection in moving images and chiaroscuro stills. Shield yourself from the elements with an oversized fashion forward fit and foil technology.

In collaboration with

Mackage

In Advertising, Fashion, Photography, Videography & Film

photography in studio for Mackage fall collection 2020 by Maxyme G delisle

photography in studio for Mackage fall collection 2020 by Maxyme G delisle

"We designed the campaign with the phrase "After darkness comes light" in mind. We wanted to play with the notion of Chiaroscuro - the light that reveals what the shadow hides - and deliberately accentuate the studio aspect, the stripped down quality of the shoot."

— STUDIO TB, AD

blonde model wearing beige winter coat with hood on and yellow winter coat on her arms on dark background looking at camera styled by Studio TB and photographed by Maxyme G. Delisle for Mackage

"In addition to the Chiaroscuro idea, we decided to create a runway's behind-the-scenes aesthetic to complement the artistic direction."

— Maxyme G. Delisle, Photographer

male model wearing beige winter coat sitting on designer chair on dark background head in the shadow styled by Studio TB and photographed by Maxyme G. Delisle for Mackage

Credits

Client Mackage

Artistic Direction & Set Design Studio TB

Photographer & Director Maxyme G.-Delisle

Client Service Geneviève Croteau

Producer Martine Goyette

Coordonatrice de Production Katia Ranger

Video & Editing Jonathan Brisebois

HMU Nicolas Blanchett (Folio)

Styling Frederique Gauthier (Folio)

Photo assistants Renaud Robert
Tom Berthelot

Retouching Mel Lapointe

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