Foil Shield by Studio TB and Maxyme G. Delisle for Mackage
Showcasing this stylish winter jacket collection in moving images and chiaroscuro stills. Shield yourself from the elements with an oversized fashion forward fit and foil technology.
In collaboration with
"We designed the campaign with the phrase "After darkness comes light" in mind. We wanted to play with the notion of Chiaroscuro - the light that reveals what the shadow hides - and deliberately accentuate the studio aspect, the stripped down quality of the shoot."
— STUDIO TB, AD
"In addition to the Chiaroscuro idea, we decided to create a runway's behind-the-scenes aesthetic to complement the artistic direction."
— Maxyme G. Delisle, Photographer
Artistic Direction & Set Design Studio TB
Photographer & Director Maxyme G.-Delisle
Client Service Geneviève Croteau
Producer Martine Goyette
Coordonatrice de Production Katia Ranger
Video & Editing Jonathan Brisebois
HMU Nicolas Blanchett (Folio)
Styling Frederique Gauthier (Folio)
Retouching Mel Lapointe
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