"We designed the campaign with the phrase "After darkness comes light" in mind. We wanted to play with the notion of Chiaroscuro - the light that reveals what the shadow hides - and deliberately accentuate the studio aspect, the stripped down quality of the shoot."
— STUDIO TB, AD
"In addition to the Chiaroscuro idea, we decided to create a runway's behind-the-scenes aesthetic to complement the artistic direction."
— Maxyme G. Delisle, Photographer